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Product

A collection of 10 issues

How Product Marketing Drives Inside Sales Success for Early-Stage SaaS Products (Part 2)

No product marketing website? No product. It’s that simple. And, if your product marketing website isn’t EXCELLENT or if you’re not consistently creating and distributing compelling long-form content, then your chance of gaining any meaningful traction is minimal. And, if you don't have robust analytics

Optimizing Inside Sales for Early-Stage SaaS: The Timing Factor (Part 1)

Imagine that you’re the owner of a thriving local business, Dave’s Daycare, with ambitions to expand. You’ve developed a targeting strategy to identify potential clients — parents who might need quality childcare services — and initiated outreach through calls and emails to your carefully curated prospect list. Since I’

P0 Issue Definition from a Product Perspective

This applies to B2B SaaS because that’s what I build. Simply put: P0: Your clients are losing money due to your issue/bug. P1: You are losing money due to your issue/bug. I’m using the word “money” in my definitions because it’s tangible but “money” could

CAN-SPAM [Tricky] Circumvention To Startup Founders

You may think that being willing to do anything to see your venture succeed is a virtue. It isn’t. Tenacity is a characteristic, an attribute, a trait, and it can be used for good or bad. Tenacity coupled with avarice causes tremendous harm and is a characteristic of many/

Evaluating Market Size: TAM, SAM, SOM

Preface In this article, I’m going to share a methodology for evaluating the market size for a fictitious B2B SaaS product named “Geospatial Crop Intelligence” (GCI for short). This same approach can be used to evaluate the opportunity for launching a new product at an established company or for

Perfect Startup Pitch Deck

Angels and VCs have very specific information that they want to see in a pitch deck. The more accessible that you make this info and the less you obfuscate it with unnecessary filler material, the farther you will get. Keep it simple and don’t “bury the lead.” Eight out

How to Choose a Good Domain Name

Finding a good domain name for a startup or new product can be a huge pain. Every good .com that you can think of is already taken -oftentimes by opportunistic squatters looking to make a quick thousand bucks; all of the keywords and combinations/permutations of them that aptly describe

Scrum or Kanban?

When should you use Scrum and when should you use Kanban? There’s no answer that’s right 100% of the time for this question but there are some general rules of thumb that you can use to decide between Scrum and Kanban. The main factors to consider are: * Is

User Acceptance Testing (UAT)

Some patterns pop up again and again. On many, actually most, of the products that I’ve managed, I’ve had to spend huge amounts of time doing manual testing, finding what’s broken, filing issues, tracking issues, chasing down engineers, apologizing to stakeholders and clients, and then following-up and

JIRA: Tracking Related Design and Development Tasks

Given how sophisticated and configurable JIRA is, you’d think that handling dependent design and development tasks would be a piece of cake. It’s not. Usually, the Product -> Design -> Frontend Dev work that goes into creating a new feature/functionality has to happen in order;