Throughout my career, I've watched smart people make the same mistakes over and over again when building products… and I’ve made them myself. These aren't edge cases or rare missteps—they're systemic delusions that kill products, burn cash, and waste years of effort.

"𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞. Allocate resources for long-term planning. Plans for the future call for consideration of: • New service and 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 that may help people to live better materially, and 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭... • Performance in the hands of the user. • Satisfaction of the user. One requirement for innovation is faith that there will be a future. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞, cannot

"Failure of management to plan for the future and to foresee problems has brought about waste... The consumer is not always willing to subsidize this waste. The inevitable result is loss of market. Loss of market begets unemployment. Performance of management should be measured by potential to stay in